The Delicious Thrill of Discovery

In the wine world, tradition often tempers creativity, individuality and imagination. But at Imagery Estate Winery, an unconventional approach inspires richly expressive wines and a wine drinking experience that wows with "The Delicious Thrill of Discovery."

The first Imagery wines were introduced in 1985, at a time when Winemaker Joe Benziger's family was forging the fighting varietals category with their Benziger brand. Despite the demands of producing wildly popular value wines, the Benzigers' indefatigable desire to experiment inspired and energized the winemaking team, who were given exceptional blocks of fruit, over which they had complete creative freedom. The best of these wines were bottled to become the Imagery series.

For these handcrafted, limited-production wines, Joe Benziger wanted labels as evocative as the winemaking. He fortuitously met a local artist named Bob Nugent, whom he commissioned to create an original work of art. Nugent's inventive triptych Chardonnay label was the beginning of the Imagery artist series. During the last 20 years, Nugent has served as curator of the Imagery art collection, commissioning hundreds of international artists to design one-of-a-kind artwork for Imagery labels.

Home to the largest original wine label art collection, Imagery Estate wines are labeled with artwork commissioned from world renowned contemporary artists. The collection is on permanent display at the winery's gallery. Guests are invited to stroll through the gallery and enjoy limited production and rare varietals only available at this Sonoma Valley Estate.